Hi, I’m Jo.

Originally from a small town in the middle of now where Northern California. Raise on a life that moved a little slower, neighbors knew one another, and every passing car was met with a familiar wave. Growing up surrounded by open land and close-knit community instilled in me a deep appreciation for connection, craftsmanship, and the outdoors.

From an early age, I developed a passion for designing, creating, and exploring. I was drawn to both the beauty of thoughtful design and the sense of freedom that comes with adventure. That balance of creativity and curiosity continues to shape my work today.

This company was created as an extension of those roots. More than a brand, it is a collective of you all. Built to feel welcoming, intentional, and grounded. My goal was to bring the same small-town feeling I grew up with into a space where people feel at home, inspired, and connected.

Rooted in small-town beginnings and driven by big dreams, this is just the start of something special.

From my family to yours, welcome to the Collective.